Coca-Cola's current brand page on Twitter
Social Media

Expect enhanced Twitter brand pages very soon

Twitter is expected to roll-out enhanced brand pages very soon, awarding companies and organisations the ability to embed external elements like games and commerce functionality into their pages, as well as to further customise the look and feel of their presence on the service.
Global online sales increased by 25% in 2010

Conversion rates down 55% among online shoppers

Online conversions rates among UK shoppers are down almost 55% in the past five years, according to the latest IMRG Capgemini e-Retail Sales Index. In 2006 the average online conversion rate was 8.4%, but this figure has steadily declined to 3.8% in 2011 as consumers shift from 'online purchasing' to 'online shopping'.
Facebook commerce

Shopping technology fears and how to get over them [Infographic]

TabJuice, a leader in social commerce, have created this nice infographic that illustrates initial shopping technology fears through the ages and how we overcame these. Fears over technologies like the credit card, online shopping and online banking as they emerged have largely subsided, only to be replaced by the next emerging shopping technology; social commerce.
Tesco have already embraced technology with multiple mobile apps

Tesco to offer free Wi-Fi in stores

Tesco is planning to offer customers free Wi-Fi in stores across the UK, possibly the first such move by a supermarket chain operating in Britain. It's hoped that providing free internet access will help bolster domestic sales.
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