The cost of advertising on Facebook is rising fast as more and more large brands allocate greater marketing resources to their online efforts. A report published today by TBG Digital, an independent marketing firm specialising in Facebook advertising campaigns, suggests that the average Facebook ad CPC (cost per click) rate increased by 74% in the past 12 months.
Wysips a young company from Provence have created a paper-thin photovoltaic film which can generate an electrical charge from any light source. The company claims that the transparent film can be fitted over a smartphone or tablet’s screen without affecting the sensitivity of the touch or dimming the screen’s brightness.
Google have received their first fine for illegally gathering and storing users’ personal data while using Google Street View vehicles. Google “mistakenly” gathered data from unsecured personal WiFi networks in more than thirty countries, including Ireland - something which was officially admitted to in October 2010.
Free online music site, Spotify, is “looking forward” to launching in the United States in the coming months, according to an email reportedly from the company published by All Things Digital. In the email, which ATD published yesterday, Spotify asks some US citizens who are testing the site’s premium service to change details on their online account
Mobile phone behemoth Nokia may be about to abandon its Symbian operating system for Google’s Android or Microsoft’s Windows 7 mobile, if comments by the company’s Chief Executive Stephen Elop are to be believed.