Business

Live blog from the #donedealsocial Measurement.ie Conference

Live blog from the #donedealsocial Measurement.ie Conference
piers.scott@sociable.co'

We’re live from the Measurement.ie conference in the National College of Ireland where  experts from the country’s digital industry will bediscussing social media, analytics, metrics and content.

Donedealsocial

Via madeinhollywood.ie

They’ll be showing businesses, start-ups and entrepreneurs how they can best use, as well as analyse their use of, the social web and digital media.  We’ve already briefly spoken to many of the speakers here today.

Damien Mully @damienmulley is the man behind the event and he’s joined by Rick O’Shea (@rickoshea), who is MC for the day.

We won’t be the only people reporting on today’s conference; check out DoneDeal.ie (@donnaatdonedeal), the guys at Blacknight (@blacknight) and the National College of Ireland (@ncirl) for more tweets.

The conference is hashtagged #donedealsocial with tweets coming from @measurementconf. There’ll also be a live stream over on the Measurement.ie website.

View Comments (222)

222 Comments

  1. the@sociable.co'

    thesociable

    February 15, 2012 at 9:32 AM

    First up is @laurenceveale the UX lead for IQ Content

  2. the@sociable.co'

    thesociable

    February 15, 2012 at 9:32 AM

    First up is @laurenceveale the UX lead for IQ Content

  3. the@sociable.co'

    thesociable

    February 15, 2012 at 9:33 AM

    @laurenceveale – is there a better way of using analytics. There can be too much data and it’s often difficult to understand

  4. the@sociable.co'

    thesociable

    February 15, 2012 at 9:34 AM

    @laurenceveale: With analytics, your users are trying to tell you something, by looking at the right data you can hear them. But you have to look at the right data.

  5. the@sociable.co'

    thesociable

    February 15, 2012 at 9:37 AM

    @laurenceveale identify your purpose, do you want to?Generate online salesMaximise customer valueCreate leadsReduce costs through self service

  6. the@sociable.co'

    thesociable

    February 15, 2012 at 9:40 AM

    @laurenceveale – So how do you convert metrics to insight.

    Use segmentation to identify where people are coming from (social or mobile, spend for keyword use)

  7. the@sociable.co'

    thesociable

    February 15, 2012 at 9:42 AM

    @laurenceveale examine where people come from, what do they do, and what is the outcome to get a rounded view of your data/audience

  8. the@sociable.co'

    thesociable

    February 15, 2012 at 9:46 AM

    @laurenceveale: approach your analytics with a question and each time you look at the data answer that question

  9. the@sociable.co'

    thesociable

    February 15, 2012 at 9:55 AM

    @laurenceveale suggests looking at Google’s New analytics and its improved reports

  10. the@sociable.co'

    thesociable

    February 15, 2012 at 9:58 AM

    Question to @laurenceveale about users that bounce from a website. Will people who are bouncing give feedback when they leave.A: Not all users will respond but many will respond and the data can be valuable. But not all bouncers are bad

  11. the@sociable.co'

    thesociable

    February 15, 2012 at 9:59 AM

    @laurenceveale Action plan. let your business objectives lead your analytics objectives

  12. the@sociable.co'

    thesociable

    February 15, 2012 at 10:02 AM

    stephenjatdell Dell’s Global Online Product Merchandising Manager for Mobile Products & the SoHo Vostro PC line talking about the social web and how Dell does what it does on the social web

  13. the@sociable.co'

    thesociable

    February 15, 2012 at 10:05 AM

    @stephenjatdell social outreach can deliver a company qualitative benefits such as

    Brand Health,Customer Satisfaction,Conversation – customer reviews etcConsideration (bringing people to your site)

    and Revenue

  14. the@sociable.co'

    thesociable

    February 15, 2012 at 10:06 AM

    @stephenjatdell the social web offers brands benefits beyond ROI. It gives you the opportunity to get insight into your customers, brand perception and market approach

  15. the@sociable.co'

    thesociable

    February 15, 2012 at 10:08 AM

    @stephenjatdell Dell uses social media to aid with product development, marketing , communication, sales, customer support and to increase its online presence

  16. the@sociable.co'

    thesociable

    February 15, 2012 at 10:09 AM

    @stephenjatdell Dell started using social media six years ago. Michael Dell encouraged the company to look at working with communities.

  17. the@sociable.co'

    thesociable

    February 15, 2012 at 10:11 AM

    @stephenjatdell in 2007 the company adopted Twitter and now has about 200 Dell accounts. In China Dell has developed a huge social presence, especially on Renren

  18. the@sociable.co'

    thesociable

    February 15, 2012 at 10:13 AM

    @stephenjatdell echoes @laurenceveale on analytics in saying that you need to identify your goals – look at the long term and look at the budget

  19. the@sociable.co'

    thesociable

    February 15, 2012 at 10:14 AM

    @stephenjatdell it’s important to train your employees for best practice engagement

  20. the@sociable.co'

    thesociable

    February 15, 2012 at 10:15 AM

    @stephenjatdell Dell’s social web ethos is

    1. Listen to your audience

    2. Engage with your audience

    3. Look at the opportunity in the social web.

    Many companies flip this

  21. the@sociable.co'

    thesociable

    February 15, 2012 at 10:16 AM

    @stephenjatdell Why should you listen

    Back in 2006 there were 5,000 daily conversations about the Dell brand online, now there are 26,000

  22. the@sociable.co'

    thesociable

    February 15, 2012 at 10:17 AM

    @stephenjatdell have a look at different social web monitoring tools to see which can work for your business

  23. the@sociable.co'

    thesociable

    February 15, 2012 at 10:19 AM

    @stephenjatdell engaging with users is about collaboration at multiple levels

  24. the@sociable.co'

    thesociable

    February 15, 2012 at 10:20 AM

    @stephenjatdell engaging doesn’t mean responding to every comment

  25. the@sociable.co'

    thesociable

    February 15, 2012 at 10:22 AM

    @stephenjatdell Don’t tweet when you’re angry. When you represent a company online you are the company.

    Mistakes can happen, so training is important. Think before you tweet.

  26. the@sociable.co'

    thesociable

    February 15, 2012 at 10:23 AM

    @stephenjatdell the delete button doesn’t work online, tweets and status updates go everywhere. So be careful that you know publish the correct content online

  27. the@sociable.co'

    thesociable

    February 15, 2012 at 10:25 AM

    @stephenjatdell employees are your best social advocates.give all your employees access to your social strategy. Train all employees to communicate the company’s message but ensure that they are transparent in their relationship with the brand.Make sure that employees know what they can and cannot say .

  28. the@sociable.co'

    thesociable

    February 15, 2012 at 10:27 AM

    @stephenjatdell social engagement does’t just have to take place online. Engage with users at real events.

  29. the@sociable.co'

    thesociable

    February 15, 2012 at 10:29 AM

    @stephenjatdell try to create share-able content. Dell creates videos and images, which are highly visible and easily shared on the social web. This can help create brand awareness, especially for a new product/service launch.

  30. the@sociable.co'

    thesociable

    February 15, 2012 at 10:30 AM

    @stephenjatdell create compelling offers – Dell has 1.5 million followers on its Dell Outlet “Deal” Twitter page

  31. the@sociable.co'

    thesociable

    February 15, 2012 at 10:31 AM

    @stephenjatdell – Sometimes you can’t put a number on the value of the social web

  32. the@sociable.co'

    thesociable

    February 15, 2012 at 10:32 AM

    First up is @laurenceveale the UX lead for IQ Content

  33. the@sociable.co'

    thesociable

    February 15, 2012 at 10:33 AM

    @laurenceveale – is there a better way of using analytics. There can be too much data and it’s often difficult to understand

  34. the@sociable.co'

    thesociable

    February 15, 2012 at 10:34 AM

    @laurenceveale: With analytics, your users are trying to tell you something, by looking at the right data you can hear them. But you have to look at the right data.

  35. the@sociable.co'

    thesociable

    February 15, 2012 at 10:35 AM

    Q&AQ to @stephenjatdell how does Dell’s online and phone customer support compare?

    A: Social is still smaller than traditional but it’s about opening the channels to where the users are. If users are commenting on your brand on the social web you should be there .

  36. the@sociable.co'

    thesociable

    February 15, 2012 at 10:36 AM

    @stephenjatdell Social media is now part of Dell’s DNA

  37. the@sociable.co'

    thesociable

    February 15, 2012 at 10:37 AM

    @laurenceveale identify your purpose, do you want to?Generate online salesMaximise customer valueCreate leadsReduce costs through self service

  38. the@sociable.co'

    thesociable

    February 15, 2012 at 10:39 AM

    Q What would you say to companies that are scared to engage on the social web?

    A: @stephenjatdell you can’t ignore the social web – if people start talking about your brand and you don’t respond, that’s when users get frustrated.

    Would you ignore a letter?

    By responding to users on services like Twitter you are engaging in a one to many relationship. So one response to a tweet you might help many other users.

  39. the@sociable.co'

    thesociable

    February 15, 2012 at 10:40 AM

    @laurenceveale – So how do you convert metrics to insight.

    Use segmentation to identify where people are coming from (social or mobile, spend for keyword use)

  40. the@sociable.co'

    thesociable

    February 15, 2012 at 10:41 AM

    Q: How is Dell looking at social CRM

    A: @stephenjatdell CRM and social media work hand-in-hand and Dell is look it in detail

  41. the@sociable.co'

    thesociable

    February 15, 2012 at 10:42 AM

    @laurenceveale examine where people come from, what do they do, and what is the outcome to get a rounded view of your data/audience

  42. the@sociable.co'

    thesociable

    February 15, 2012 at 10:43 AM

    Q: How do you many bad social media experiences?

    A: @stephenjatdell you listen and respond. But be sure to action any genuine negative feedback

  43. the@sociable.co'

    thesociable

    February 15, 2012 at 10:46 AM

    @laurenceveale: approach your analytics with a question and each time you look at the data answer that question

  44. the@sociable.co'

    thesociable

    February 15, 2012 at 10:46 AM

    That’s @stephenjatdell finished. Up next is @curlydena on measuring return on social Investment

  45. the@sociable.co'

    thesociable

    February 15, 2012 at 10:47 AM

    @curlydena is a digital strategist with Irish International

  46. the@sociable.co'

    thesociable

    February 15, 2012 at 10:48 AM

    curlydena quotes John Wanamaker “Half the money I spend on advertising is wasted. trouble is, I don;t know which half” this is still true today

  47. the@sociable.co'

    thesociable

    February 15, 2012 at 10:50 AM

    @curlydena it’s about earned media – not just the total number of mentions of your brand

  48. the@sociable.co'

    thesociable

    February 15, 2012 at 10:52 AM

    @curlydena “Once in front of a screen, be it a desktop, laptop, or increasingly a handheld device, we “log in” not into a system, but a community” – from US military

  49. the@sociable.co'

    thesociable

    February 15, 2012 at 10:53 AM

    @curlydena don’t try to control conversations but respond to them

  50. the@sociable.co'

    thesociable

    February 15, 2012 at 10:54 AM

    @curlydena social media isn’t about signing up to sites like Facebook, Twitter, YouTube – it’s about using these site effectively and allowing your company and users to tell stories.

  51. the@sociable.co'

    thesociable

    February 15, 2012 at 10:55 AM

    @laurenceveale suggests looking at Google’s New analytics and its improved reports

  52. the@sociable.co'

    thesociable

    February 15, 2012 at 10:56 AM

    @curlydena Word of mouth equity = volume by impact

  53. the@sociable.co'

    thesociable

    February 15, 2012 at 10:58 AM

    Question to @laurenceveale about users that bounce from a website. Will people who are bouncing give feedback when they leave.A: Not all users will respond but many will respond and the data can be valuable. But not all bouncers are bad

  54. the@sociable.co'

    thesociable

    February 15, 2012 at 10:58 AM

    @curlydena social media requires investmentIt’s about truth

    It’s about good ideas

    It’s about investment in data

  55. the@sociable.co'

    thesociable

    February 15, 2012 at 10:59 AM

    @laurenceveale Action plan. let your business objectives lead your analytics objectives

  56. the@sociable.co'

    thesociable

    February 15, 2012 at 10:59 AM

    @curlydena so how do you measure your social media activities? It’s not easy; you need to id what your social business objectives are and then look at the metrics that will help you analyse this.

  57. the@sociable.co'

    thesociable

    February 15, 2012 at 11:01 AM

    @curlydena user reach (followers/fans/subscribers) is different from your genuine reach (how many users are clicking link).

  58. the@sociable.co'

    thesociable

    February 15, 2012 at 11:02 AM

    @curlydena participation is great but what is the level/quality of this engagement

  59. the@sociable.co'

    thesociable

    February 15, 2012 at 11:02 AM

    stephenjatdell Dell’s Global Online Product Merchandising Manager for Mobile Products & the SoHo Vostro PC line talking about the social web and how Dell does what it does on the social web

  60. the@sociable.co'

    thesociable

    February 15, 2012 at 11:03 AM

    @curlydena engagement = involvement + interaction + influence + intimacy (how users feel about your brand)

  61. the@sociable.co'

    thesociable

    February 15, 2012 at 11:05 AM

    @stephenjatdell social outreach can deliver a company qualitative benefits such as

    Brand Health,Customer Satisfaction,Conversation – customer reviews etcConsideration (bringing people to your site)

    and Revenue

  62. the@sociable.co'

    thesociable

    February 15, 2012 at 11:06 AM

    @stephenjatdell the social web offers brands benefits beyond ROI. It gives you the opportunity to get insight into your customers, brand perception and market approach

  63. the@sociable.co'

    thesociable

    February 15, 2012 at 11:07 AM

    @curlydena engagement in social can offer you

    – Deeper insight into customer behaviour and beliefs

    – Ability to measure and learn from things that you currently ignore

    – Ability to identify consumers who influence others to buy

  64. the@sociable.co'

    thesociable

    February 15, 2012 at 11:08 AM

    @stephenjatdell Dell uses social media to aid with product development, marketing , communication, sales, customer support and to increase its online presence

  65. the@sociable.co'

    thesociable

    February 15, 2012 at 11:08 AM

    @curlydena design something that works for your business, don’t just use Twitter, Facebook etc because others are

  66. the@sociable.co'

    thesociable

    February 15, 2012 at 11:09 AM

    @curlydena silos are the enemy of everything digital

  67. the@sociable.co'

    thesociable

    February 15, 2012 at 11:09 AM

    @stephenjatdell Dell started using social media six years ago. Michael Dell encouraged the company to look at working with communities.

  68. the@sociable.co'

    thesociable

    February 15, 2012 at 11:11 AM

    Q: What if a fan becomes a sycophant?

    A: @curlydena be nice and polite but be assured your users can see through such users

  69. the@sociable.co'

    thesociable

    February 15, 2012 at 11:11 AM

    @stephenjatdell in 2007 the company adopted Twitter and now has about 200 Dell accounts. In China Dell has developed a huge social presence, especially on Renren

  70. the@sociable.co'

    thesociable

    February 15, 2012 at 11:13 AM

    @stephenjatdell echoes @laurenceveale on analytics in saying that you need to identify your goals – look at the long term and look at the budget

  71. the@sociable.co'

    thesociable

    February 15, 2012 at 11:13 AM

    Q: How can smaller businesses monitoring the social web

    A: @curlydena even a small number of users talking about your brand can be great,

  72. the@sociable.co'

    thesociable

    February 15, 2012 at 11:14 AM

    @stephenjatdell it’s important to train your employees for best practice engagement

  73. the@sociable.co'

    thesociable

    February 15, 2012 at 11:15 AM

    @stephenjatdell Dell’s social web ethos is

    1. Listen to your audience

    2. Engage with your audience

    3. Look at the opportunity in the social web.

    Many companies flip this

  74. the@sociable.co'

    thesociable

    February 15, 2012 at 11:16 AM

    Q: What if your social media efforts don’t match what you are offerings (i.e, what if your target market aren’t on the social web)?

    A: @curlydena If you have Facebook or Twitter channels and these aren’t working for you, you need to question why you are on these site

  75. the@sociable.co'

    thesociable

    February 15, 2012 at 11:16 AM

    @stephenjatdell Why should you listen

    Back in 2006 there were 5,000 daily conversations about the Dell brand online, now there are 26,000

  76. the@sociable.co'

    thesociable

    February 15, 2012 at 11:17 AM

    @stephenjatdell have a look at different social web monitoring tools to see which can work for your business

  77. the@sociable.co'

    thesociable

    February 15, 2012 at 11:18 AM

    Break time! We’ll be back at 11:45

  78. the@sociable.co'

    thesociable

    February 15, 2012 at 11:19 AM

    @stephenjatdell engaging with users is about collaboration at multiple levels

  79. the@sociable.co'

    thesociable

    February 15, 2012 at 11:20 AM

    @stephenjatdell engaging doesn’t mean responding to every comment

  80. the@sociable.co'

    thesociable

    February 15, 2012 at 11:22 AM

    @stephenjatdell Don’t tweet when you’re angry. When you represent a company online you are the company.

    Mistakes can happen, so training is important. Think before you tweet.

  81. the@sociable.co'

    thesociable

    February 15, 2012 at 11:23 AM

    @stephenjatdell the delete button doesn’t work online, tweets and status updates go everywhere. So be careful that you know publish the correct content online

  82. the@sociable.co'

    thesociable

    February 15, 2012 at 11:25 AM

    @stephenjatdell employees are your best social advocates.give all your employees access to your social strategy. Train all employees to communicate the company’s message but ensure that they are transparent in their relationship with the brand.Make sure that employees know what they can and cannot say .

  83. the@sociable.co'

    thesociable

    February 15, 2012 at 11:27 AM

    @stephenjatdell social engagement does’t just have to take place online. Engage with users at real events.

  84. the@sociable.co'

    thesociable

    February 15, 2012 at 11:29 AM

    @stephenjatdell try to create share-able content. Dell creates videos and images, which are highly visible and easily shared on the social web. This can help create brand awareness, especially for a new product/service launch.

  85. the@sociable.co'

    thesociable

    February 15, 2012 at 11:30 AM

    @stephenjatdell create compelling offers – Dell has 1.5 million followers on its Dell Outlet “Deal” Twitter page

  86. the@sociable.co'

    thesociable

    February 15, 2012 at 11:31 AM

    @stephenjatdell – Sometimes you can’t put a number on the value of the social web

  87. the@sociable.co'

    thesociable

    February 15, 2012 at 11:35 AM

    Q&AQ to @stephenjatdell how does Dell’s online and phone customer support compare?

    A: Social is still smaller than traditional but it’s about opening the channels to where the users are. If users are commenting on your brand on the social web you should be there .

  88. the@sociable.co'

    thesociable

    February 15, 2012 at 11:36 AM

    @stephenjatdell Social media is now part of Dell’s DNA

  89. the@sociable.co'

    thesociable

    February 15, 2012 at 11:39 AM

    Q What would you say to companies that are scared to engage on the social web?

    A: @stephenjatdell you can’t ignore the social web – if people start talking about your brand and you don’t respond, that’s when users get frustrated.

    Would you ignore a letter?

    By responding to users on services like Twitter you are engaging in a one to many relationship. So one response to a tweet you might help many other users.

  90. the@sociable.co'

    thesociable

    February 15, 2012 at 11:41 AM

    Q: How is Dell looking at social CRM

    A: @stephenjatdell CRM and social media work hand-in-hand and Dell is look it in detail

  91. the@sociable.co'

    thesociable

    February 15, 2012 at 11:43 AM

    Q: How do you many bad social media experiences?

    A: @stephenjatdell you listen and respond. But be sure to action any genuine negative feedback

  92. the@sociable.co'

    thesociable

    February 15, 2012 at 11:46 AM

    That’s @stephenjatdell finished. Up next is @curlydena on measuring return on social Investment

  93. the@sociable.co'

    thesociable

    February 15, 2012 at 11:47 AM

    @curlydena is a digital strategist with Irish International

  94. the@sociable.co'

    thesociable

    February 15, 2012 at 11:48 AM

    curlydena quotes John Wanamaker “Half the money I spend on advertising is wasted. trouble is, I don;t know which half” this is still true today

  95. the@sociable.co'

    thesociable

    February 15, 2012 at 11:50 AM

    @curlydena it’s about earned media – not just the total number of mentions of your brand

  96. the@sociable.co'

    thesociable

    February 15, 2012 at 11:52 AM

    Mat Morrison’s (@mediaczar) presenting on “For Obsessive Compulsives Only: How to Read Facebook Stats”

  97. the@sociable.co'

    thesociable

    February 15, 2012 at 11:52 AM

    Mat Morrison’s (@mediaczar) presenting on “For Obsessive Compulsives Only: How to Read Facebook Stats”

  98. the@sociable.co'

    thesociable

    February 15, 2012 at 11:52 AM

    @curlydena “Once in front of a screen, be it a desktop, laptop, or increasingly a handheld device, we “log in” not into a system, but a community” – from US military

  99. the@sociable.co'

    thesociable

    February 15, 2012 at 11:53 AM

    @curlydena don’t try to control conversations but respond to them

  100. the@sociable.co'

    thesociable

    February 15, 2012 at 11:53 AM

    @mediaczar Facebook users in Europe spend 85 billion user minutes a month on the site (about 150,000 yers)

  101. the@sociable.co'

    thesociable

    February 15, 2012 at 11:54 AM

    @curlydena social media isn’t about signing up to sites like Facebook, Twitter, YouTube – it’s about using these site effectively and allowing your company and users to tell stories.

  102. the@sociable.co'

    thesociable

    February 15, 2012 at 11:55 AM

    @mediaczar How a user looks at your Facebook page. They like the page, see your brand posts, occasionally (but mostly don’t) engage.

  103. the@sociable.co'

    thesociable

    February 15, 2012 at 11:56 AM

    @mediaczar most users don’t engage with your Facebook brand page

  104. the@sociable.co'

    thesociable

    February 15, 2012 at 11:56 AM

    @curlydena Word of mouth equity = volume by impact

  105. the@sociable.co'

    thesociable

    February 15, 2012 at 11:57 AM

    @mediaczar After you post updates on Facebook you have three hours to capture users attention.

  106. the@sociable.co'

    thesociable

    February 15, 2012 at 11:58 AM

    @curlydena social media requires investmentIt’s about truth

    It’s about good ideas

    It’s about investment in data

  107. the@sociable.co'

    thesociable

    February 15, 2012 at 11:58 AM

    @mediaczar about 5% to 20% will see your company updates on Facebook

  108. the@sociable.co'

    thesociable

    February 15, 2012 at 11:59 AM

    @curlydena so how do you measure your social media activities? It’s not easy; you need to id what your social business objectives are and then look at the metrics that will help you analyse this.

  109. the@sociable.co'

    thesociable

    February 15, 2012 at 12:00 PM

    @mediaczar 1% increase in Facebook Fans leads to 1.65% increase in Daily Active Users

  110. the@sociable.co'

    thesociable

    February 15, 2012 at 12:01 PM

    @curlydena user reach (followers/fans/subscribers) is different from your genuine reach (how many users are clicking link).

  111. the@sociable.co'

    thesociable

    February 15, 2012 at 12:02 PM

    @curlydena participation is great but what is the level/quality of this engagement

  112. the@sociable.co'

    thesociable

    February 15, 2012 at 12:02 PM

    @mediaczar When you post on Facebook, 80% of responses will take place in 3hours 90 in 6hours

  113. the@sociable.co'

    thesociable

    February 15, 2012 at 12:03 PM

    @curlydena engagement = involvement + interaction + influence + intimacy (how users feel about your brand)

  114. the@sociable.co'

    thesociable

    February 15, 2012 at 12:03 PM

    @mediaczar The more you post on Facebook the more users you reach. And by posting at key times in the day you can increase who you reach

  115. the@sociable.co'

    thesociable

    February 15, 2012 at 12:05 PM

    @mediaczar if you never post on your Facebook page users will not unsubscribe. Users only usually unsubscribe from active pages

  116. the@sociable.co'

    thesociable

    February 15, 2012 at 12:07 PM

    @curlydena engagement in social can offer you

    – Deeper insight into customer behaviour and beliefs

    – Ability to measure and learn from things that you currently ignore

    – Ability to identify consumers who influence others to buy

  117. the@sociable.co'

    thesociable

    February 15, 2012 at 12:08 PM

    @curlydena design something that works for your business, don’t just use Twitter, Facebook etc because others are

  118. the@sociable.co'

    thesociable

    February 15, 2012 at 12:09 PM

    @curlydena silos are the enemy of everything digital

  119. the@sociable.co'

    thesociable

    February 15, 2012 at 12:10 PM

    @mediaczar a Facebook page is not a community

  120. the@sociable.co'

    thesociable

    February 15, 2012 at 12:11 PM

    Q: What if a fan becomes a sycophant?

    A: @curlydena be nice and polite but be assured your users can see through such users

  121. the@sociable.co'

    thesociable

    February 15, 2012 at 12:13 PM

    Q: How can smaller businesses monitoring the social web

    A: @curlydena even a small number of users talking about your brand can be great,

  122. the@sociable.co'

    thesociable

    February 15, 2012 at 12:16 PM

    Q: What if your social media efforts don’t match what you are offerings (i.e, what if your target market aren’t on the social web)?

    A: @curlydena If you have Facebook or Twitter channels and these aren’t working for you, you need to question why you are on these site

  123. the@sociable.co'

    thesociable

    February 15, 2012 at 12:18 PM

    Break time! We’ll be back at 11:45

  124. the@sociable.co'

    thesociable

    February 15, 2012 at 12:19 PM

    @mediaczar Don’t feed the trolls!

  125. the@sociable.co'

    thesociable

    February 15, 2012 at 12:22 PM

    @mediaczar’s advice for Facebook Pages,

    Facebook isn’t a microsite

    Facebook isn’t your forum

    Facebook is your email list

    Focus on News Feed optimisation

    You can never have too many fans

  126. the@sociable.co'

    thesociable

    February 15, 2012 at 12:25 PM

    Catch up on @mediaczar’s presentation on his site, http://j.mp/AsEQW0

  127. the@sociable.co'

    thesociable

    February 15, 2012 at 12:28 PM

    @mediaczar if you use photos in your posts users will usually engage more

  128. the@sociable.co'

    thesociable

    February 15, 2012 at 12:30 PM

    #dell #donedealsocial and #iobing trending on Twitter

  129. the@sociable.co'

    thesociable

    February 15, 2012 at 12:35 PM

    @mediaczar photos work better than video – the effect of video is immediate and the cost of production is much lower

  130. the@sociable.co'

    thesociable

    February 15, 2012 at 12:37 PM

    Up now – The Value of a Facebook Fan and Twitter Follow panel with

    Stephen O’Leary (@stephenoleary) ,O’Leary Analytics

    Nick McGivney (@nmcgivney) , iO

    Kim Gillick (@kimberlymicado) , GrabOne.ie

  131. the@sociable.co'

    thesociable

    February 15, 2012 at 12:41 PM

    @stephenoleary when it comes to Twitter, if someone replys to your company’s tweets then reply back. Don’t miss the opportunity to engage with interested users.@nmcgivney On Twitter be prepared for a conversation on the social web, don’t just schedule tweets@kimberlymicado Getting Twitter followers is very different from getting Facebook fans

  132. the@sociable.co'

    thesociable

    February 15, 2012 at 12:44 PM

    @stephenoleary Facebook has gotten to critical mass – something catastrophic would have to happen for Facebook to fall from its place. @kimberlymicado says that users are now aware of privacy as an issue

  133. the@sociable.co'

    thesociable

    February 15, 2012 at 12:46 PM

    @stephenoleary if you want to grow your Facebook fans then Facebook ads will work, but you have to question the value of the new fans.

  134. the@sociable.co'

    thesociable

    February 15, 2012 at 12:49 PM

    @nmcgivney social media *is* a conversation. Commends eircom for its social media use

  135. the@sociable.co'

    thesociable

    February 15, 2012 at 12:52 PM

    @stephenoleary you need to have a lot of skills. Twitter and social media are patient to an extent – they appreciate effort, so even just engaging can be beneficial.

    Let people know that they are being heard

  136. the@sociable.co'

    thesociable

    February 15, 2012 at 12:52 PM

    Mat Morrison’s (@mediaczar) presenting on “For Obsessive Compulsives Only: How to Read Facebook Stats”

  137. the@sociable.co'

    thesociable

    February 15, 2012 at 12:53 PM

    @mediaczar Facebook users in Europe spend 85 billion user minutes a month on the site (about 150,000 yers)

  138. the@sociable.co'

    thesociable

    February 15, 2012 at 12:54 PM

    graceapp asks if smaller and larger businesses compete on the same level on social media.. @nmcgivney says that these can compete on the same social media landscape to a certain extent but larger companies will have the time and the budget to engage more.

  139. the@sociable.co'

    thesociable

    February 15, 2012 at 12:55 PM

    @mediaczar How a user looks at your Facebook page. They like the page, see your brand posts, occasionally (but mostly don’t) engage.

  140. the@sociable.co'

    thesociable

    February 15, 2012 at 12:55 PM

    Should you buy Facebook Fans? @stephenoleary says no; you need to look at what you want your fans to do.

  141. the@sociable.co'

    thesociable

    February 15, 2012 at 12:56 PM

    @mediaczar most users don’t engage with your Facebook brand page

  142. the@sociable.co'

    thesociable

    February 15, 2012 at 12:56 PM

    @stephenoleary there is going to be a cost in using the social web. But Facebook ads are a better spend than buying fans.

  143. the@sociable.co'

    thesociable

    February 15, 2012 at 12:57 PM

    @mediaczar After you post updates on Facebook you have three hours to capture users attention.

  144. the@sociable.co'

    thesociable

    February 15, 2012 at 12:57 PM

    @nmcgivney if you are using a Facebook page for a competition lock down the T&Cs to protect yourself from trolls.

  145. the@sociable.co'

    thesociable

    February 15, 2012 at 12:58 PM

    @mediaczar about 5% to 20% will see your company updates on Facebook

  146. the@sociable.co'

    thesociable

    February 15, 2012 at 1:00 PM

    @mediaczar 1% increase in Facebook Fans leads to 1.65% increase in Daily Active Users

  147. the@sociable.co'

    thesociable

    February 15, 2012 at 1:02 PM

    @mediaczar When you post on Facebook, 80% of responses will take place in 3hours 90 in 6hours

  148. the@sociable.co'

    thesociable

    February 15, 2012 at 1:03 PM

    @mediaczar The more you post on Facebook the more users you reach. And by posting at key times in the day you can increase who you reach

  149. the@sociable.co'

    thesociable

    February 15, 2012 at 1:05 PM

    @mediaczar if you never post on your Facebook page users will not unsubscribe. Users only usually unsubscribe from active pages

  150. the@sociable.co'

    thesociable

    February 15, 2012 at 1:10 PM

    @mediaczar a Facebook page is not a community

  151. the@sociable.co'

    thesociable

    February 15, 2012 at 1:19 PM

    @mediaczar Don’t feed the trolls!

  152. the@sociable.co'

    thesociable

    February 15, 2012 at 1:22 PM

    @mediaczar’s advice for Facebook Pages,

    Facebook isn’t a microsite

    Facebook isn’t your forum

    Facebook is your email list

    Focus on News Feed optimisation

    You can never have too many fans

  153. the@sociable.co'

    thesociable

    February 15, 2012 at 1:25 PM

    Catch up on @mediaczar’s presentation on his site, http://j.mp/AsEQW0

  154. the@sociable.co'

    thesociable

    February 15, 2012 at 1:28 PM

    @mediaczar if you use photos in your posts users will usually engage more

  155. the@sociable.co'

    thesociable

    February 15, 2012 at 1:30 PM

    #dell #donedealsocial and #iobing trending on Twitter

  156. the@sociable.co'

    thesociable

    February 15, 2012 at 1:35 PM

    @mediaczar photos work better than video – the effect of video is immediate and the cost of production is much lower

  157. the@sociable.co'

    thesociable

    February 15, 2012 at 1:37 PM

    Up now – The Value of a Facebook Fan and Twitter Follow panel with

    Stephen O’Leary (@stephenoleary) ,O’Leary Analytics

    Nick McGivney (@nmcgivney) , iO

    Kim Gillick (@kimberlymicado) , GrabOne.ie

  158. the@sociable.co'

    thesociable

    February 15, 2012 at 1:41 PM

    @stephenoleary when it comes to Twitter, if someone replys to your company’s tweets then reply back. Don’t miss the opportunity to engage with interested users.@nmcgivney On Twitter be prepared for a conversation on the social web, don’t just schedule tweets@kimberlymicado Getting Twitter followers is very different from getting Facebook fans

  159. the@sociable.co'

    thesociable

    February 15, 2012 at 1:44 PM

    @stephenoleary Facebook has gotten to critical mass – something catastrophic would have to happen for Facebook to fall from its place. @kimberlymicado says that users are now aware of privacy as an issue

  160. the@sociable.co'

    thesociable

    February 15, 2012 at 1:46 PM

    @stephenoleary if you want to grow your Facebook fans then Facebook ads will work, but you have to question the value of the new fans.

  161. the@sociable.co'

    thesociable

    February 15, 2012 at 1:49 PM

    @nmcgivney social media *is* a conversation. Commends eircom for its social media use

  162. the@sociable.co'

    thesociable

    February 15, 2012 at 1:52 PM

    @stephenoleary you need to have a lot of skills. Twitter and social media are patient to an extent – they appreciate effort, so even just engaging can be beneficial.

    Let people know that they are being heard

  163. the@sociable.co'

    thesociable

    February 15, 2012 at 1:54 PM

    graceapp asks if smaller and larger businesses compete on the same level on social media.. @nmcgivney says that these can compete on the same social media landscape to a certain extent but larger companies will have the time and the budget to engage more.

  164. the@sociable.co'

    thesociable

    February 15, 2012 at 1:55 PM

    Should you buy Facebook Fans? @stephenoleary says no; you need to look at what you want your fans to do.

  165. the@sociable.co'

    thesociable

    February 15, 2012 at 1:56 PM

    @stephenoleary there is going to be a cost in using the social web. But Facebook ads are a better spend than buying fans.

  166. the@sociable.co'

    thesociable

    February 15, 2012 at 1:57 PM

    @nmcgivney if you are using a Facebook page for a competition lock down the T&Cs to protect yourself from trolls.

  167. the@sociable.co'

    thesociable

    February 15, 2012 at 2:07 PM

    And the winner of @thisisio’s #iobingo Apple TV comp is @xcelbusiness

  168. the@sociable.co'

    thesociable

    February 15, 2012 at 2:07 PM

    And the winner of @thisisio’s #iobingo Apple TV comp is @xcelbusiness

  169. the@sociable.co'

    thesociable

    February 15, 2012 at 2:08 PM

    Tapadoo’s @dermdaly talking about app analytics

  170. the@sociable.co'

    thesociable

    February 15, 2012 at 2:10 PM

    @dermdaly – you need more stats than app star reviews or chart position

  171. the@sociable.co'

    thesociable

    February 15, 2012 at 2:12 PM

    @dermdaly – apps are branding exercise. You can’t afford to release a poor app.

  172. the@sociable.co'

    thesociable

    February 15, 2012 at 2:14 PM

    @dermdaly app analytics can show CFOs the value of the app and can provide app developers with data on how to the public is interacting with their technologies

  173. the@sociable.co'

    thesociable

    February 15, 2012 at 2:15 PM

    dermdaly App analytics are different from website/Google Analytics and come from services like Flurry (@FlurryMobile) http://j.mp/yrWPq9

  174. the@sociable.co'

    thesociable

    February 15, 2012 at 2:17 PM

    @dermdaly users want to dive into their apps to quickly conduct an action and then leave – app use happens between real life.

  175. the@sociable.co'

    thesociable

    February 15, 2012 at 2:19 PM

    @dermdaly app analytics can be used as a debugging tool

  176. the@sociable.co'

    thesociable

    February 15, 2012 at 2:24 PM

    @dermdaly app analytics privacy is a valid concern – always be careful what information you place into a phone app. Typically app analytics don’t have access to details such as the phone’s number or contact list.

  177. the@sociable.co'

    thesociable

    February 15, 2012 at 2:26 PM

    @dermdaly usually app analytics data is not traceable back to specific to user’s phones

  178. the@sociable.co'

    thesociable

    February 15, 2012 at 2:30 PM

    @dermdaly Samsung are leading the Android market in Ireland (for the DoneDeal app) with the top 4 places. Number 5 is Sony Experia at Number 5 with 6% of the market

  179. the@sociable.co'

    thesociable

    February 15, 2012 at 2:35 PM

    @dermdaly 35 unique smarthpone firmware versions are live in Ireland

  180. the@sociable.co'

    thesociable

    February 15, 2012 at 2:48 PM

    ginabo is up now. She was eircom and Meteor’s Head of Social Media and is now the Digital Communications Manager at Glanbia. http://j.mp/xNnwjf

  181. the@sociable.co'

    thesociable

    February 15, 2012 at 2:49 PM

    @ginabo consider your users – are they on the social web, are they using mobile apps? If so you should consider being there with them

  182. the@sociable.co'

    thesociable

    February 15, 2012 at 2:50 PM

    @ginabo you mightn’t be an online brand but your customers will want to contact you online

  183. the@sociable.co'

    thesociable

    February 15, 2012 at 2:52 PM

    @ginabo – if you are using the social web are you building trust? Is your content relevant? You have to have a personality?

  184. the@sociable.co'

    thesociable

    February 15, 2012 at 2:53 PM

    @ginabo the social web is not about PR it’s about customer experience – be genuine and find a voice that matches your brand

  185. the@sociable.co'

    thesociable

    February 15, 2012 at 2:58 PM

    @ginabo don’t underestimate the time involved in using social (to manage the interactions as well as dealing with the unexpected)

  186. the@sociable.co'

    thesociable

    February 15, 2012 at 3:00 PM

    @ginabo what is your brand’s social mission statement?

  187. the@sociable.co'

    thesociable

    February 15, 2012 at 3:02 PM

    @ginabo understand customer behaviour, industry trends and employee feedback. Integrate digital with other business aspects.

  188. the@sociable.co'

    thesociable

    February 15, 2012 at 3:05 PM

    @ginabo rise above the trolls and respond to the users who want to interact with your brand. respond from a genuine place

  189. the@sociable.co'

    thesociable

    February 15, 2012 at 3:05 PM

    @ginabo negative feedback is better than no feedback

  190. the@sociable.co'

    thesociable

    February 15, 2012 at 3:07 PM

    And the winner of @thisisio’s #iobingo Apple TV comp is @xcelbusiness

  191. the@sociable.co'

    thesociable

    February 15, 2012 at 3:08 PM

    Tapadoo’s @dermdaly talking about app analytics

  192. the@sociable.co'

    thesociable

    February 15, 2012 at 3:10 PM

    @ginabo no social media monitoring tools offer the exact truth, you have to filter and analyse stats

  193. the@sociable.co'

    thesociable

    February 15, 2012 at 3:10 PM

    @dermdaly – you need more stats than app star reviews or chart position

  194. the@sociable.co'

    thesociable

    February 15, 2012 at 3:11 PM

    @ginabo you also need to keep an eye on the industry, to see how platforms are developing, and which you should be on

  195. the@sociable.co'

    thesociable

    February 15, 2012 at 3:12 PM

    @dermdaly – apps are branding exercise. You can’t afford to release a poor app.

  196. the@sociable.co'

    thesociable

    February 15, 2012 at 3:14 PM

    @dermdaly app analytics can show CFOs the value of the app and can provide app developers with data on how to the public is interacting with their technologies

  197. the@sociable.co'

    thesociable

    February 15, 2012 at 3:14 PM

    @ginabo what internal communications are in place to develop and build your employees’ awareness of the social strategy.

  198. the@sociable.co'

    thesociable

    February 15, 2012 at 3:15 PM

    @ginabo: don’t expect all your employees to promote your brand

  199. the@sociable.co'

    thesociable

    February 15, 2012 at 3:15 PM

    dermdaly App analytics are different from website/Google Analytics and come from services like Flurry (@FlurryMobile) http://j.mp/yrWPq9

  200. the@sociable.co'

    thesociable

    February 15, 2012 at 3:17 PM

    @dermdaly users want to dive into their apps to quickly conduct an action and then leave – app use happens between real life.

  201. the@sociable.co'

    thesociable

    February 15, 2012 at 3:18 PM

    @ginabo if you are working with social media in a company you need to sell social media internally and externally

  202. the@sociable.co'

    thesociable

    February 15, 2012 at 3:19 PM

    @dermdaly app analytics can be used as a debugging tool

  203. the@sociable.co'

    thesociable

    February 15, 2012 at 3:24 PM

    @dermdaly app analytics privacy is a valid concern – always be careful what information you place into a phone app. Typically app analytics don’t have access to details such as the phone’s number or contact list.

  204. the@sociable.co'

    thesociable

    February 15, 2012 at 3:26 PM

    @dermdaly usually app analytics data is not traceable back to specific to user’s phones

  205. the@sociable.co'

    thesociable

    February 15, 2012 at 3:30 PM

    @dermdaly Samsung are leading the Android market in Ireland (for the DoneDeal app) with the top 4 places. Number 5 is Sony Experia at Number 5 with 6% of the market

  206. the@sociable.co'

    thesociable

    February 15, 2012 at 3:35 PM

    @dermdaly 35 unique smarthpone firmware versions are live in Ireland

  207. the@sociable.co'

    thesociable

    February 15, 2012 at 3:48 PM

    ginabo is up now. She was eircom and Meteor’s Head of Social Media and is now the Digital Communications Manager at Glanbia. http://j.mp/xNnwjf

  208. the@sociable.co'

    thesociable

    February 15, 2012 at 3:49 PM

    @ginabo consider your users – are they on the social web, are they using mobile apps? If so you should consider being there with them

  209. the@sociable.co'

    thesociable

    February 15, 2012 at 3:50 PM

    @ginabo you mightn’t be an online brand but your customers will want to contact you online

  210. the@sociable.co'

    thesociable

    February 15, 2012 at 3:52 PM

    @ginabo – if you are using the social web are you building trust? Is your content relevant? You have to have a personality?

  211. the@sociable.co'

    thesociable

    February 15, 2012 at 3:53 PM

    @ginabo the social web is not about PR it’s about customer experience – be genuine and find a voice that matches your brand

  212. the@sociable.co'

    thesociable

    February 15, 2012 at 3:58 PM

    @ginabo don’t underestimate the time involved in using social (to manage the interactions as well as dealing with the unexpected)

  213. the@sociable.co'

    thesociable

    February 15, 2012 at 4:00 PM

    @ginabo what is your brand’s social mission statement?

  214. the@sociable.co'

    thesociable

    February 15, 2012 at 4:02 PM

    @ginabo understand customer behaviour, industry trends and employee feedback. Integrate digital with other business aspects.

  215. the@sociable.co'

    thesociable

    February 15, 2012 at 4:05 PM

    @ginabo rise above the trolls and respond to the users who want to interact with your brand. respond from a genuine place

  216. the@sociable.co'

    thesociable

    February 15, 2012 at 4:05 PM

    @ginabo negative feedback is better than no feedback

  217. the@sociable.co'

    thesociable

    February 15, 2012 at 4:10 PM

    @ginabo no social media monitoring tools offer the exact truth, you have to filter and analyse stats

  218. the@sociable.co'

    thesociable

    February 15, 2012 at 4:11 PM

    @ginabo you also need to keep an eye on the industry, to see how platforms are developing, and which you should be on

  219. the@sociable.co'

    thesociable

    February 15, 2012 at 4:14 PM

    @ginabo what internal communications are in place to develop and build your employees’ awareness of the social strategy.

  220. the@sociable.co'

    thesociable

    February 15, 2012 at 4:15 PM

    @ginabo: don’t expect all your employees to promote your brand

  221. the@sociable.co'

    thesociable

    February 15, 2012 at 4:18 PM

    @ginabo if you are working with social media in a company you need to sell social media internally and externally

  222. Pingback: Ice Cold in Orlando [Podcast #17] |Technology.ie News & Views on Gadgets & Tech

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