benallen

Ben Allen

Ben Allen is a traveller, a millennial and a Brit. He worked in the London startup world for a while but really prefers commenting on it than working in it. He has huge faith in the tech industry and enjoys talking and writing about the social issues inherent in its development.

Business Technology Web

AI is the only way to cope with AI-driven SEO

Ben Allen5 years ago

9.83K

Ever since Google introduced RankBrain the world of SEO has gone from periodic changes to constant flux. RankBrain was built...

shitcoin, altcoin, startup, investment, tech

Technology Web

The social dynamics and market forces at work in the subterranean battle between shitcoin and altcoin

Ben Allen5 years ago

10.7K

Underneath Bitcoin and Ethereum lie nearly 1,500 other cryptocurrencies (coinmarketcap.com) where unregulated dynamics play out, and fuel a challenge to the...

mindfulness, apps, spirituality, silicon valley

Science Technology

On being mindful about multi-million mindfulness industry

Ben Allen5 years ago

10.3K

Now that mindfulness is everywhere, what's the next step for the multi-million dollar industry? Mindfulness' dramatically increased popularity in recent...

Science Technology

The Tech Companies Tackling Food Insecurity

Ben Allen5 years ago

10.2K

The UN's Food and Agriculture Organization puts the global number of people who are undernourished or food insecure at 793...

tech, 2017, review, google, amazon, facebook, elon musk

Business Social Media Technology Web

Noble causes to no-man’s land: Tech’s 2017 month-by-month

Ben Allen5 years ago

4.04K

To take a comb through the tech news at the moment is to read a lot of articles about how...

Technology

Is Bitcoin’s current value a dotcom-like peak before a reset?

Ben Allen5 years ago

2.85K

Bitcoin’s price-spike above the $17,000 mark earlier last week has attracted mass coverage and speculation, but are we reliving a...

AI, Musk, neuralink, healthtech, neurotechnology

Business Science Technology

Nexeon’s neurotechnology in the fight against our aging bodies

Ben Allen5 years ago

8.9K

We haven't even come close to solving the problem of an aging population, so the tech sector is stepping in....

Technology

Getting Behind the Great Firewall of China

Ben Allen5 years ago

4.81K

The internet was introduced in China in 1994 in as part of the Open Door approach to tap in to...

Business

Here are the winners of the Central European Startup Awards

Ben Allen5 years ago

4.83K

Thousands of nominations have been narrowed down to 1,400 applications, and from there over 100 national winners were selected. And...

Business Technology

The systems, securities and solutions behind your everyday transactions

Ben Allen5 years ago

2.65K

The improved ability of businesses to collaborate is one of the less-spoken of effects of technology, but it affects almost...

Business Social Media Technology Web

Zuckerberg is running for president, even if he never runs: KU interview analysis

Ben Allen5 years ago

3.35K

Mark Zuckerberg's interview at the University of Kansas on Friday was the moment for those who wonder whether the Facebook CEO...

Technology

The entrepreneur who became a Lyft driver to conduct customer research: interview

Ben Allen5 years ago

9.98K

Grigori Mikayelyan was a failed and an aspiring entrepreneur; furnished with a new idea - and determined to make a success...

Mobile

M8 app looks to disrupt online dating by harnessing our inner-Cupids

Ben Allen5 years ago

5.93K

By focusing on the human element, dating app M8 looks to disrupt a "broken industry" by allowing users to harness...

cryptocurrency, advertising, hacking, science, research, mining

Science Technology Web

Parasitic cryptocurrency mining, ad revenue and volunteer computing, a 3-sided coin

Ben Allen5 years ago

4.48K

The cyptocurrency mining on The Pirate Bay and Politifact is less a question of hacking or exploitation, and more a...

Business

Huawei’s 2-year $100B global initiative begins in Europe

Ben Allen5 years ago

5.32K

Chinese tech giant Huawei's ambition is no secret: to be a $100 billion company within two years, and it starts in...

Technology

Air travel tech turning more consumer-focused

Ben Allen5 years ago

3.95K

The experience of checking flight options and then checking back a short time later only to see a dramatically increased...

Business

Is SoftBank single-handedly hyperfunding the next tech bubble?

Ben Allen5 years ago

3.65K

With a confirmed $93 billion invested into SoftBank's Vision Fund, the Japanese investment firm has the potential to single-handedly hyperfund...

Social Media

Murky methods: social media’s initial anti-terrorism efforts

Ben Allen5 years ago

6.51K

As governmental pressure mounts on social media companies to rid their platforms of terrorist content, initial AI methods are producing...

Business Technology

The old world of freight is fleeting: 4 new advancements in the trucking industry

Ben Allen5 years ago

4.98K

The world of trucking may not seem like it’s that relevant, but the whole idea of freight was one of...

Technology

Overview: can democracy keep up with AI development?

Ben Allen5 years ago

5.19K

Implicit in Microsoft CEO Satya Nadella's suggestion that technology companies should play a leading role in guiding society's AI progress...

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Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every other Friday for new episodes. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.