Every hype cycle has a sales guy. Crypto had them. AI agents have them now, and most of what's being sold as an ”agent” is old automation with a new label. It's called agent washing, and Gartner projects 40%+ of agentic AI projects will be cancelled by 2027.

So how do you tell the real thing from a fresh coat of paint? And even if it is real — do you actually need one?

Host Erick Espinosa sits down with Mariano Jurich, Senior Product Leader at Making Sense, who helps mid-market and PE-backed companies separate real AI value from plausible noise, and who tells clients, more often than you'd expect, that the boring workflow automation is the better buy.

Inside this episode: