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Facebook has 687 million users
Social Media

Facebook ad prices increase by 74% as demand soars

The cost of advertising on Facebook is rising fast as more and more large brands allocate greater marketing resources to their online efforts. A report published today by TBG Digital, an independent marketing firm specialising in Facebook advertising campaigns, suggests that the average Facebook ad CPC (cost per click) rate increased by 74% in the past 12 months.
blur Group Logo
Technology

Crowdsourcing creativity for business with the blur Group

While crowdsourcing has almost become a household word its perception as an advertiser's novelty, suitable only for advertising mobile phones, is gradually being eroded. More and more organisations are realising the possibilities of crowdsourcing as a business tool and one organisation, the blur Group, is using a innovative approach.
Guinness Darklife via Irish International
Entertainment

Guinness’s ‘There is more life in the dark’ campaign airs on Irish television

Irish International BBDO is premiering its new international ad for Diagio’s Guinness brand, Dark Life, on Irish television this weekend. The latest in Guinness’s iconic commercials uses state-of-the-art digital post production techniques, as well as some nice Canon 5D digital cameras, to superimpose the famous stout’s head settling over some global cityscapes. It was directed by French director Frederic Planchon and filmed in cities from New York, Bogota & Hong Kong
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