Facebook is making the headlines this week, and not just because its IPO is expected to be completed late Thursday. SlashGear reports that Facebook may begin to serve ads on third-party sites in the future.
The cost of advertising on Facebook is rising, with the average cost per click increasing as much as 45% in the fourth quarter of 2011, according to a report from Facebook advertising technology firm TBG Digital.
According to a report by US-based mobile ad company Jumptap, iPhone users are almost twice as likely to click on ads than their Android counterparts. The average ad click-through rate (CTR) for Android users is just below the 0.52% industry average at 0.47%, while iPhone users are well above the average at 0.78%.
The cost of advertising on Facebook is rising fast as more and more large brands allocate greater marketing resources to their online efforts. A report published today by TBG Digital, an independent marketing firm specialising in Facebook advertising campaigns, suggests that the average Facebook ad CPC (cost per click) rate increased by 74% in the past 12 months.
The blur Group, the company whose professional creative crowdsourcing programme has caused a stir in the British and international designer and corporate communities has announced the launch of their affiliate programme.
While crowdsourcing has almost become a household word its perception as an advertiser's novelty, suitable only for advertising mobile phones, is gradually being eroded. More and more organisations are realising the possibilities of crowdsourcing as a business tool and one organisation, the blur Group, is using a innovative approach.
Google will roll out a state-of-the-art smartphone payment system in New York and San Francisco, before the end of the summer, according to a report by Bloomberg. The system will use Near Field Communication (NFC) technology to allow consumers to make purchases at cash machines by waving their smartphones in front receivers attached to cash registers.
Irish International BBDO is premiering its new international ad for Diagio’s Guinness brand, Dark Life, on Irish television this weekend. The latest in Guinness’s iconic commercials uses state-of-the-art digital post production techniques, as well as some nice Canon 5D digital cameras, to superimpose the famous stout’s head settling over some global cityscapes. It was directed by French director Frederic Planchon and filmed in cities from New York, Bogota & Hong Kong
In an effort to stimy falling revenue CNN are anxious to understand how they can monitise social media content. By understanding what stories are shared by its readers CNN hopes to be able to charge a premium to advertisers who wish to be placed on articles that perform well on social media.