The cost of advertising on Facebook is rising, with the average cost per click increasing as much as 45% in the fourth quarter of 2011, according to a report from Facebook advertising technology firm TBG Digital.
A little over one month since launching initially in the United States, and Brazil a few days ago, iTunes Match is now available in a number of new countries, including Australia, Canada, Germany, Ireland, Mexico, New Zealand, the United Kingdom, and possibly unconfirmed others.
Here we go again. An out of service German satellite is hurtling towards Earth and may re-enter its atmosphere this weekend, according to the German Aerospace Centre. Last month small pieces of NASA's Upper Atmosphere Research Satellite (UARS) crash-landed somewhere in the Pacific Ocean.
With a little over 24 hours until Apple CEO Tim Cook showcases the next iPhone, evidence is gathering that the rumoured teardrop-shaped iPhone 5 will not make its debut. Instead, a budget iPhone 4 and new iPhone 4S models will be announced for immediate or near-immediate release, with the iPhone 5 now expected to launch at a later date.
Vodafone UK has become the first mobile operator in Europe to offer users the ability to make Android app purchases through their existing mobile bill. Vodafone are also expected to introduce a similar feature to Android users in Germany.
The cost of advertising on Facebook is rising fast as more and more large brands allocate greater marketing resources to their online efforts. A report published today by TBG Digital, an independent marketing firm specialising in Facebook advertising campaigns, suggests that the average Facebook ad CPC (cost per click) rate increased by 74% in the past 12 months.